In an internal memo obtained by The AustralianChief Content Officer Beverley McGarvey told employees they should not feel obliged to celebrate the public holiday, noting that the company recognized it has a “turbulent history,” particularly “for our First Nations People.”

Ms McGarvey also makes a point in the memo of stating that Paramount ANZ – Network Ten’s foreign parent company – referred to the day as January 26 rather than Australia Day.

Asked for her reaction to the news, Northern Territory Senator Jacinta Nampijinpa Price was scathing.

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“I’m sick to death of all these privileged individuals who have decided they know what’s best for us and who assume that as a group… Indigenous Australians all think the same and see themselves as victims,” Senator Price said.

“It’s really denigrating, it removes our agency and it suggests of course that they know what’s best for us and our needs. It’s disgusting. I’m done with it.”

Senator Price went on to say that attacks on Australia Day were about talking down Australia, not just about changing the date. And local councils wanting to cancel their Australia Day citizenship ceremonies were ruining it for countless migrants who had made Australia their home.

“As a former deputy mayor of Alice Springs, Australia Day is always known for the most popular day of the year for new Australians to hold their citizenship ceremony, to pledge their loyalty, their allegiance to this nation,” Senator Price said.

“You know, we forget it’s not just Aboriginal Australians, White Australians, we have a massive community, a migrant community that has contributed to our nation and it would be an insult to them to take them away this day.”

Senator Price said Network Ten ought to be fulfilling their journalistic responsibility to cover the issues occurring in remote communities.

“I think it’s their responsibility… but they’d rather sweep it under the rug and continue to push the woke agenda, I guess,” she said.

“It’s too difficult for them to talk about raped children in remote communities who are out of sight, out of mind. Or women who keep losing their lives, while they are experiencing the highest rates of domestic violence in this nation.

“These are the issues… that should be at the forefront. But instead we’re always being distracted by the arguments about Australia Day, by the arguments around the Voice.

“It’s all these top-down elites who keep wanting to drag that attention away from those who actually really need it.

“They are quite safe in their homes, in their capital cities.”